This was more than a digital transformation. It was a more fundamental change: reshaping the positioning and target market from B2B to B2C.
That shift was then carried across the entire digital ecosystem. The website was overhauled completely, with a kitchen set calculator that helps prospective customers get a price estimate more easily. The digital presence was also expanded across Instagram, Threads, and YouTube, with content designed to build awareness while bringing the brand closer to its customers.
It didn't stop at digital, either. The visual identity was refreshed too. The logo was made friendlier and more approachable, with an approach that better suits the character of the new customer base.
In the end, this project was not just about building a website or social media. It was a complete rebranding and brand transformation, from positioning, target market, and visual identity to the digital ecosystem.
