This project is not just about building a website. It is a digital marketing system integrated from top to bottom.
The website is designed not only as an information channel but also as a tool for generating and managing leads. It includes various supporting features such as a lead magnet, a price calculator, a product-to-product spec comparison, and a tracking system to monitor visitor behavior, including how many visitors click the WhatsApp button.
The digital ecosystem also covers social media management, from planning to creating and publishing content regularly in various formats, such as video, images, and Threads. To support acquisition, the system is equipped with Meta Ads and Google Ads.
All of these activities are then connected in a measurable funnel, so it becomes visible how visitors who didn't know the business at first turn into leads and then customers. This data helps identify the conversion rate, bottlenecks in the funnel, and the points that need optimization.
With this approach, evaluation is no longer based on assumptions alone. Every stage can be monitored through data, so decisions and corrective actions can be made faster and with more direction.
