KUG Raychem — A Website That Follows Changes in Customer Behavior
What's interesting is that the KUG Raychem website project keeps following the evolution of customer behavior in searching for information.
As search starts shifting from plain Google Search toward AI/LLMs, a website can no longer stop at SEO. This is what led to adopting an AEO (Answer Engine Optimization) approach: giving the website content that is relevant, well structured, and able to become a source of answers for both search engines and AI.
One interesting result: when users ask AI queries such as "official Raychem distributor in Indonesia", KUG Raychem frequently appears and is recommended as one of the sources.
But that result didn't happen instantly.
The key is consistency.
Over several years, KUG Raychem has regularly updated its website with relevant articles and information every week. This consistency builds topical authority, enriches the website's information database, and increases the chances of the website being found and used as a reference, by both search engines and AI.
To me, a website is not just a "company profile".
A website is a digital asset that keeps growing in step with how customers search, ask questions, and make decisions.
